| Title: | Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy?; Which Delivers Better Advertisement Recognition and Willingness to Buy? |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Advertising Research, 60, 2020, 4, p. 381-393 |
| published: |
WARC Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 381-393 |
|---|---|
| ISSN: |
0021-8499
|
| DOI: | 10.2501/jar-2019-044 |
| published in: | Journal of Advertising Research |
| Language: | English |
| Subjects: | |
| Collection: | WARC Limited (CrossRef) |