Why Do People Choose To Multitask with Media? : The Dimensions of Polychronicity as Drivers Of Multi...
The Dimensions of Polychronicity as Drivers Of Multiple Media Use—A User Typology

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Bibliographic Details
Title: Why Do People Choose To Multitask with Media? : The Dimensions of Polychronicity as Drivers Of Multiple Media Use—A User Typology; The Dimensions of Polychronicity as Drivers Of Multiple Media Use—A User Typology
Authors and Corporations: Robinson, Helen R., Kalafatis, Stavros P.
In: Journal of Advertising Research, 60, 2020, 3, p. 251-270
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 251-270
ISSN: 0021-8499
DOI: 10.2501/jar-2019-045
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)