MORI, K.(2020). Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value? : Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments: Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments. Journal of Advertising Research, 60(4), 439-451. doi:10.2501/jar-2020-001
MLA CitationMORI, KEIYA. "Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value? : Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments: Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments". Journal of Advertising Research, 60.4 ( 2020 ): 439-451.
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