Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value? : Assessing the Effects of Spon...
Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments

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Bibliographic Details
Title: Does Athletes’ Performance Influence A Sponsor’s Stock-Market Value? : Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments; Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments
Authors and Corporations: MORI, KEIYA, MORINO, TATSUAKI, TAKEDA, FUMIKO
In: Journal of Advertising Research, 60, 2020, 4, p. 439-451
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 439-451
ISSN: 0021-8499
DOI: 10.2501/jar-2020-001
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)