TRIVEDI, R H.(2020). Consumer Reactions to Animal And Human Models in Print Ads : How Animals and People in Ads Influence the Purchase-Decision Journey: How Animals and People in Ads Influence the Purchase-Decision Journey. Journal of Advertising Research, 60(4), 426-438. doi:10.2501/jar-2020-002
MLA ZitierstilTRIVEDI, ROHIT H. "Consumer Reactions to Animal And Human Models in Print Ads : How Animals and People in Ads Influence the Purchase-Decision Journey: How Animals and People in Ads Influence the Purchase-Decision Journey". Journal of Advertising Research, 60.4 ( 2020 ): 426-438.
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