LU, C.(2020). Click-Through Behavior across Devices In Paid Search Advertising : Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change: Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change. Journal of Advertising Research, 60(4), 394-406. doi:10.2501/jar-2020-004

LU, CHONGYU. "Click-Through Behavior Across Devices In Paid Search Advertising : Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change: Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change". Journal of Advertising Research, 60.4 ( 2020 ): 394-406.