Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?
Visual-Induced Olfactory Imagery and Its Effects On Taste Perception and Food Consumption

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Bibliographic Details
Authors and Corporations: Koubaa, Yamen, Eleuch, Amira
In: Journal of Advertising Research, 61, 2021, 1, p. 78-94
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 78-94
ISSN: 0021-8499
DOI: 10.2501/jar-2020-006
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)