Feminism and Advertising: Responses To Sexual Ads Featuring Women
How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies

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Bibliographic Details
Authors and Corporations: Choi, Hojoon, Yoo, Kyunga, Reichert, Tom, Northup, Temple
In: Journal of Advertising Research, 60, 2020, 2, p. 163-178
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 163-178
ISSN: 0021-8499
DOI: 10.2501/jar-2020-010
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)