Potential Challenges the Internet Brings to the Agency-Advertiser Relationship

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Bibliographic Details
Authors and Corporations: Bush, Alan J., Bush, Victoria D.
In: Journal of Advertising Research, 40, 2000, 4, p. 7-16
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 7-16
ISSN: 0021-8499
DOI: 10.2501/jar-40-4-7-16
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)