Consumer Perspectives on Standardization in International Advertising: A Student Sample

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Bibliographic Details
Authors and Corporations: Backhaus, Klaus, Mühlfeld, Katrin, Van Doorn, Jenny
In: Journal of Advertising Research, 41, 2001, 5, p. 53-61
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 53-61
ISSN: 0021-8499
DOI: 10.2501/jar-41-5-53-61
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)