In Defence of the Hierarchy of Effects : A Rejoinder to Weilbacher
A Rejoinder to Weilbacher

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Bibliographic Details
Authors and Corporations: Barry, Thomas E.
In: Journal of Advertising Research, 42, 2002, 3, p. 44-47
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 44-47
ISSN: 0021-8499
DOI: 10.2501/jar-42-3-44-47
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)