Post-Adoption Attitudes To Advertising On The Internet

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Bibliographic Details
Authors and Corporations: Rodgers, Shelly, Chen, Qimei
In: Journal of Advertising Research, 42, 2002, 5, p. 95-104
published:
WARC Limited
Media Type: Article, E-Article
further information
Physical Description: 95-104
ISSN: 0021-8499
DOI: 10.2501/jar-42-5-95-104
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)