Do Customers Believe in Automobile Industry Rebate Incentives?

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Bibliographic Details
Authors and Corporations: Beltramini, Richard F., Chapman, Patricia S.
In: Journal of Advertising Research, 43, 2003, 1, p. 16-24
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 16-24
ISSN: 0021-8499
DOI: 10.2501/jar-43-1-16-24
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)