Bibliographic Details
Authors and Corporations: Rodgers, Shelly, Harris, Mary Ann
In: Journal of Advertising Research, 43, 2003, 3, p. 322-329
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 322-329
ISSN: 0021-8499
DOI: 10.2501/jar-43-3-322-329
published in: Journal of Advertising Research
Language: English
Subjects:
Collection: WARC Limited (CrossRef)