Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising

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Bibliographic Details
Authors and Corporations: Okazaki, Shintaro, Barwise, Patrick
In: Journal of Advertising Research, 51, 2011, 1, p. 59
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 59
ISSN: 0021-8499
DOI: 10.2501/jar-51-1-059-071
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)