The March to Reliable Metrics : A Half-century of Coming Closer to the Truth
A Half-century of Coming Closer to the Truth

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Bibliographic Details
Authors and Corporations: Smit, Edith G., Neijens, Peter C.
In: Journal of Advertising Research, 51, 2011, 1 50th Anniversary Supplement, p. 124-135
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 124-135
ISSN: 0021-8499
DOI: 10.2501/jar-51-1-124-135
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)