How media factors affect audience responses to brand placement

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Bibliographic Details
Authors and Corporations: van Reijmersdal, Eva, Smit, Edith, Neijens, Peter
In: International Journal of Advertising, 29, 2010, 2, p. 279-301
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 279-301
ISSN: 0265-0487
1759-3948
DOI: 10.2501/s0265048710201154
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)