Slogans : US and EU legal protection for slogans that identify and promote the brand
US and EU legal protection for slogans that identify and promote the brand

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Bibliographic Details
Authors and Corporations: Petty, Ross D., Leong, Susanna H.S., Lwin, May O.
In: International Journal of Advertising, 29, 2010, 3, p. 473-500
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 473-500
ISSN: 1759-3948
0265-0487
DOI: 10.2501/s0265048710201270
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)