Grau, S L.(2007). Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer. Journal of Advertising, 36(4), 19-33. doi:10.2753/joa0091-3367360402
MLA CitationGrau, Stacy Landreth. "Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues On the Less-Involved Consumer". Journal of Advertising, 36.4 ( 2007 ): 19-33.
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