| Title: | Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Advertising, 36, 2007, 4, p. 19-33 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 19-33 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.2753/joa0091-3367360402 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |