Lee, M.(2007). Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention. Journal of Advertising, 36(4), 75-90. doi:10.2753/joa0091-3367360406
MLA CitationLee, Mira. "Effects of Product Placement in On-Line Games On Brand Memory: A Perspective of the Limited-Capacity Model of Attention". Journal of Advertising, 36.4 ( 2007 ): 75-90.
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