An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising

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Bibliographic Details
Authors and Corporations: Peters, Cara, Amato, Christie H., Hollenbeck, Candice R.
In: Journal of Advertising, 36, 2007, 4, p. 129-145
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 129-145
ISSN: 0091-3367
1557-7805
DOI: 10.2753/joa0091-3367360410
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)