Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations

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Bibliographic Details
Authors and Corporations: Shen, Fuyuan, Chen, Qimei
In: Journal of Advertising, 36, 2007, 1, p. 69-80
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 69-80
ISSN: 0091-3367
1557-7805
DOI: 10.2753/joa0091-3367360105
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)