Book Review: Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

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Bibliographic Details
Authors and Corporations: Fuller-Seeley, Kathy
In: Media Industries Journal, 4, 2017, 1
published:
University of Michigan Library
Media Type: Article, E-Article

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further information
ISSN: 2373-9037
DOI: 10.3998/mij.15031809.0004.112
published in: Media Industries Journal
Language: English
Collection: University of Michigan Library (CrossRef)