Beteiligte: | |
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In: | International Journal of Virtual Communities and Social Networking, 9, 2017, 3, S. 1-14 |
veröffentlicht: |
IGI Global
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 1-14 |
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ISSN: |
1942-9010
1942-9029 |
DOI: | 10.4018/ijvcsn.2017070101 |
veröffentlicht in: | International Journal of Virtual Communities and Social Networking |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | IGI Global (CrossRef) |
<jats:p>The answers to the question of how to build a user's loyalty have become the most desirable knowledge to academics and practitioners, when the competitions turn drastic among social network sites. This article proposes a new model to investigate the influential factors of the user's cognitive loyalty and affective loyalty to a social network site. The authors find that the user's actualization of hoped for self and the informativeness of a social network site both have significant positive effects on the user's perceived usefulness and perceived enjoyment, thereby positively influencing the user's loyalties to the Web site.</jats:p> |