| Authors and Corporations: | |
|---|---|
| In: | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6, 2013 |
| published: |
Universidad Complutense de Madrid (UCM)
|
| Media Type: | Article, E-Article |
| ISSN: |
1989-5143
1887-8598 |
|---|---|
| DOI: | 10.5209/rev_pepu.2012.v6.40636 |
| published in: | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias |
| Language: | Undetermined |
| Collection: | Universidad Complutense de Madrid (UCM) (CrossRef) |