| Authors and Corporations: | |
|---|---|
| In: | The Journal of Media Innovations, 2, 2015, 1, p. 123-130 |
| published: |
University of Oslo Library
|
| Media Type: | Article, E-Article |
| Physical Description: | 123-130 |
|---|---|
| ISSN: |
1894-5562
|
| DOI: | 10.5617/jmi.v2i1.952 |
| published in: | The Journal of Media Innovations |
| Language: | Undetermined |
| Collection: | University of Oslo Library (CrossRef) |
<jats:p>This case study of VG+, the platform for paid digital content published by the Norwegian media outlet VG,reports a process of innovation for new revenue streams in the digital news market. As is typical of suchmedia innovations, development and change have been stepwise and gradual, responding continuouslyto experience. Data gathering and mapping of users’ behaviour have been crucial for these innovations.Such knowledge about users has informed changes to the product, resulting in growth of customers andrevenue streams.</jats:p> |