The video clip and the rhythm-image of television

<jats:p>Starting from a specific discussion on the particularities of sound and its relation with image in film and in video – especially on television – and from texts by Arlindo Machado, Michel Chion and Ángel Rodriguéz, we reach the issue of synchrony and rhythm as a fundamental characteristic that links time and sound on television. Rhythm is important to define television time, whether it is a narrative audiovisual product, based on words; or non-narrative in music. Through a brief analysis of the constitution of synchronicity between sound and image in the video clip, this paper intends to show the importance of sound for television non-narrative products. What is proposed in the paper is the characterization of television image being undissociable from sound. Thus, based on Gilles Deleuze’s concepts of movement-image and time-image, we come to the conclusion that television is preferably constituted by rhythm-images.</jats:p>