Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión

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Bibliographic Details
Authors and Corporations: Martí Parreño, José, Aldás Manzano, Joaquín, Currás Pérez, Rafael
In: aDResearch ESIC International Journal of Communication Research, 7, 2013, 7, p. 20-34
published:
ESIC Business and Marketing School
Media Type: Article, E-Article

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further information
Physical Description: 20-34
ISSN: 1889-7304
DOI: 10.7263/adresic-007-02
published in: aDResearch ESIC International Journal of Communication Research
Language: Undetermined
Collection: ESIC Business and Marketing School (CrossRef)