Lokálne médiá v sociálnej kultúre a komunikácii [Local Media in the Social Culture and Communication...

The task of this text is to present the meaning and the specifics of social communication with the participation of local press. The local press reflects the character of culture and shapes the way of communicating in the area of its influence. In the context of education of different kind and rung seems very important the shaping of culture in verbal and non – verbal communication with taking to the consideration the diversity of contents in the local media. The citizens can compare the ways of communication and perceive the differences in the contents of media in local scale and in national and international scale.