Filozofski fakultet − okvir i perspektiva [Faculty of philosophy - scope and perspective]

The paper analyzes key aspects of the Faculty of Philosophy role in branding of the University of Mostar. Initial topic is significance of higher education and development of the Faculty of Philosophy in the framework of the University of Mostar. Next chapters speak about interdisciplinarity of study programmes, educational reform, lifelong learning and project of dislocated studies and analyze following of globalization demands in education. Final chapters deal with attributes and values which the Faculty of Philosophy represents as a brand element.