Egzotyzacja: nie czyń drugiemu, co tobie niemiłe [Exorcism: do not do to another, what is unpleasant...

The article’s starting point is the book Against Exoticism edited by Bruce Kapferer and Dimitrios Theodossopoullos. The concepts of exotics and exoticization are treated in the book as social and cultural practices present in the everyday processes used to build communities, imaginaries, social relationships and memory, and as an element of theoretical anthropological approaches. The author compares this work with others that dealt with similar issues (including both J. MacClancy’s Exotic No More and di Leonardo’s Exotics at Home, as well as presenting an art history perspective), and also considers similarities between self-exoticization and self-folklorization. In the conclusion, he suggests that the notion of exotics should be freed of any connection with cultural difference, or that these links need to be at least problematized. The author also argues that aphorisms resulting from exoticizing practice relate to all fields, discourses and disciplines concerned with understanding Otherness.