| Title: | Игри на реклама: реклама и видео игри [Games of advertising: advertising trough video games]; |
|---|---|
| Authors and Corporations: | |
| In: | Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication], 23, 2016, 1, p. 167-182 |
| published: |
Софийски университет »Св. Климент Охридски«
Sofia University »St. Kliment Ohridski« |
| Media Type: | Article, E-Article |
| ISSN: |
1311-4883
|
|---|---|
| published in: | Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication] |
| Language: | Bulgarian |
| Subjects: | |
| Collection: | CEEOL Central and Eastern European Online Library sid-53-col-ceeol |
Video games in the field of advertising is not new but unexamined both from theoretical and practical point of view. This paper examines the genre in video games, the intention of the video game, the players’ behaviour and the synergy between advertising and video gaming. The main intention of the paper is to give an overview of advertisers on video games, to outline the challenges and opportunities of this medium for advertising. |