Червеният цвят като константа в рекламната комуникация [Red color as a constant in ad communication]...

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Bibliographic Details
Title: Червеният цвят като константа в рекламната комуникация [Red color as a constant in ad communication];
Authors and Corporations: Dotcheva-Stoitcheva, Polina
In: Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication], 22, 2015, 1, p. 261-274
published:
Софийски университет »Св. Климент Охридски«
Sofia University »St. Kliment Ohridski«
Media Type: Article, E-Article

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Table of Contents

Colour‘s as constants have important roles. They are connected by perception and by the preference of different audiences. When designers have to work with colour, they often consider specific aspects of colour interpretations. In this study the colour red is interpreted from different points of view. Here are the results from the test; it was made with Bulgarian consumers to examine their colour preferences and interpretations. What Bulgarian consumers considered to be the most preferable colour for men and women. There is different information about color interpretations depending on gender, psychophysiological and other aspects. At the end of this issue the information about the colour red has been used to analyze it as a constant for the Coca-Cola brand.