(Non) value in women‘s magazines

Dedicated to a specific audience, women willing to be professionally successful and financially independent, the current magazines for women tend to alter the feminism‘s mission stated at the beginning of the XXth century. It seems that the “new woman”, promoted by those magazines, has a single purpose: not to hide anymore her sexuality. The pages dedicated to this „liberation” abound in diets, pieces of advice, testimonials of a “more exciting sex”, daily ensuality, leading towards a new point of view. Does the feminism exposed by nowadays stars drag the attention of potential readers? Which are the basics of this new type of feminism? A potential answer can be obtained by analyzing the main glossy and mass-market magazines published in Romania. Leaving aside the international or local brand, any magazine for women attempts to change features of the collective mentality, regarding both the loyal female readers and the secondary audience, represented by men.