| Titel: | The role of the new technologies in the coverage of media events.Case study of the royal wedding of Prince William of the United Kingdom and Catherine; |
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| Beteiligte: | |
| In: | Revista de Comunicare si Marketing [Comunications and Marketing Journal], 2012, 5, S. 25-38 |
| veröffentlicht: |
Editura Fundaţia Andrei Saguna
Andrei Saguna Foundation Publishing House |
| Medientyp: | Artikel, E-Artikel |
| ISSN: |
2069-0304
|
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| veröffentlicht in: | Revista de Comunicare si Marketing [Comunications and Marketing Journal] |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | CEEOL Central and Eastern European Online Library sid-53-col-ceeol |
The paper approaches the implications and effects of the new media on the events considered of historical and worldwide importance, media events. Starting from the features of the media events defined by Daniel Dayan and Elihu Katz in 1992, the article analyses them in a recent media event, the royal wedding of Prince William with Catherine Middleton, in April 2011. The objective of the article is to evaluate the influence of the new technologies and establish the degree of fragmentation or amplification of the effect of television, considered by Dayan and Katz sole performing agent |