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Bibliographic Details
Title:	Еволюция на подхода към потребителя – от статистическа единица към личност [Customer Approach Evolution from Statistical Figure to Personality];
Authors and Corporations:	Kirilov, Kamen
In:	Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication], 25, 2018, 1, p. 389-404
published:	Софийски университет »Св. Климент Охридски« Sofia University »St. Kliment Ohridski«
Media Type:	Article, E-Article

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further information
ISSN:	1311-4883
published in:	Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication]
Language:	Bulgarian
Subjects:	Social Sciences Communication studies Theory of Communication
Collection:	CEEOL Central and Eastern European Online Library sid-53-col-ceeol

Table of Contents
This article examines the challenges of the customer audience segmenting process, arising from the market differentiation and the consumer sovereignty in modern developed societies. The text describes traditional and innovative customer groups targeted approaches to focusing on audiences' psychographic profiles and the opportunities they provide in marketing communications planning.