Danaher, P J.(2011). Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science, 30(4), 586-594. doi:10.1287/mksc.1100.0619
MLA CitationDanaher, Peter J. "Applying a Dynamic Model of Consumer Choice to Guide Brand Development At Jetstar Airways". Marketing Science, 30.4 ( 2011 ): 586-594.
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