Park, S.(2011). A Regime-Switching Model of Cyclical Category Buying. Marketing Science, 30(3), 469-480. doi:10.1287/mksc.1110.0643
MLA CitationPark, Sungho. "A Regime-Switching Model of Cyclical Category Buying". Marketing Science, 30.3 ( 2011 ): 469-480.
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