APA Citation

Toubia, O.(2012). Measuring Consumer Preferences Using Conjoint Poker. Marketing Science, 31(1), 138-156. doi:10.1287/mksc.1110.0672

MLA Citation

Toubia, Olivier. "Measuring Consumer Preferences Using Conjoint Poker". Marketing Science, 31.1 ( 2012 ): 138-156.

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