Desai, P S.(2012). Editorial: The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science, 31(1), 1-3. doi:10.1287/mksc.1110.0697
MLA CitationDesai, Preyas S. "Editorial: The Science-to-Practice Initiative: Getting New Marketing Science Thinking Into the Real World". Marketing Science, 31.1 ( 2012 ): 1-3.
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