Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science&qu...

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Bibliographic Details
Title: Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science";
Authors and Corporations: Desai, Preyas S., Deighton, John, Rizley, Ross, Keane, Susan
In: Marketing Science, 31, 2012, 6, p. 873-877
published:
Institute for Operations Research and the Management Sciences
Media Type: Article, E-Article

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further information
Physical Description: 873-877
ISSN: 0732-2399
1526-548X
DOI: 10.1287/mksc.1120.0747
published in: Marketing Science
Language: English
Collection: sid-55-col-jstoras4
sid-55-col-jstorbusiness1archive
sid-55-col-jstorbusiness
JSTOR Arts & Sciences IV Archive
JSTOR Business I Archive
JSTOR Business & Economics