Authors and Corporations: | |
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In: | Marketing Science, 32, 2013, 1, p. 1-3 |
published: |
Institute for Operations Research and the Management Sciences
|
Media Type: | Article, E-Article |
Physical Description: | 1-3 |
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ISSN: |
0732-2399
1526-548X |
DOI: | 10.1287/mksc.1120.0761 |
published in: | Marketing Science |
Language: | English |