| Authors and Corporations: | |
|---|---|
| In: | Marketing Science, 31, 2012, 2, p. 195-197 |
| published: |
Institute for Operations Research and the Management Sciences (INFORMS)
|
| Media Type: | Article, E-Article |
| Physical Description: | 195-197 |
|---|---|
| ISSN: |
0732-2399
1526-548X |
| DOI: | 10.1287/mksc.1120.0709 |
| published in: | Marketing Science |
| Language: | English |
| Collection: | sid-55-col-jstoras4 sid-55-col-jstorbusiness1archive sid-55-col-jstorbusiness JSTOR Arts & Sciences IV Archive JSTOR Business I Archive JSTOR Business & Economics |