Chylinski, M B.(2012). Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. Marketing Science, 31(4), 549-566. doi:10.1287/mksc.1120.0719
MLA CitationChylinski, Mathew B. "Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects". Marketing Science, 31.4 ( 2012 ): 549-566.
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