A Child's Right to Play: The Social Construction of Civic Virtues in Toy Libraries

Saved in:

Bibliographic Details
Authors and Corporations: Ozanne, Lucie K., Ozanne, Julie L.
In: Journal of Public Policy & Marketing, 30, 2011, 2, p. 264-278
published:
American Marketing Association
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 264-278
ISSN: 0743-9156
DOI: 10.1509/jppm.30.2.264
published in: Journal of Public Policy & Marketing
Language: English
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras6
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VI Archive
JSTOR Business II Archive
Table of Contents

<p>In general, communities throughout the world hold that children have a fundamental right to play. Public policies and laws have long aimed to promote play by providing a range of financial and material resources. Toy libraries are an important resource that can provide children with vital developmental tools for play by allowing families to borrow toys in a process similar to public book libraries. An empirical study of a contemporary group of toy libraries explores how families use toy libraries to construct different social meanings. The toy library is an important way that parents can mediate their children's relationship with the marketplace. Moreover, different conceptualizations of citizenship are modeled within this institution based on the sharing of collective goods.</p>