APA Citation

Fader, P S.(2005). "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model. Marketing Science, 24(2), 275-284.

MLA Citation

Fader, Peter S. ""Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model". Marketing Science, 24.2 ( 2005 ): 275-284.

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