Anderson, E T.(2008). Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. Marketing Science, 27(3), 492-500.
MLA CitationAnderson, Eric T. "Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes". Marketing Science, 27.3 ( 2008 ): 492-500.
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