APA Citation

Fader, P S.(2010). Customer-Base Analysis in a Discrete-Time Noncontractual Setting. Marketing Science, 29(6), 1086-1108.

MLA Citation

Fader, Peter S. "Customer-Base Analysis in a Discrete-Time Noncontractual Setting". Marketing Science, 29.6 ( 2010 ): 1086-1108.

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