| Authors and Corporations: | , |
|---|---|
| In: | Journal of Advertising, 6, 1977, 3, p. 5-10 |
| published: |
Board of Directors, American Academy of Advertising
|
| Media Type: | Article, E-Article |
| Physical Description: | 5-10 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Most of the current research in the area of television advertising to children deal entirely with white populations. This exclusion of black subjects exists in spite of an abundance of research in education, sociology and psychology which suggests differences in the socialization of black and white children. The present article reviews major studies of television and children and black versus white child development. The authors conclude with several suggestions for further research.</p> |